Starbucks holiday cups encourage 'doing good'

Halloween is barely a day old, which has become the official time for Starbucks to release its holiday cups. The chain has marked the arrival of the holidays with its specially designed red cups since 1997, becoming a symbol itself of the season, according to company press release.

This year is no exception with the chain's U.S. and Canadian locations now serving drinks in this year's holiday cups. The design features a pair of hands holding red cups of coffee, an ode to cups of years past, connected with swirling ribbons with lively holiday scenes and splashes of red and green, said Leanne Fremar, executive creative director for Starbucks.

"This year's cup is intentionally designed to encourage our customers to add their own color and illustrations," she said in the release. "We love the idea of everyone making this year's cup their own."

For years Starbucks customers have been decorating their cups (Starbucks held a contest to support this creativity). Taking a cue from customers who had been using their cups as a canvas, last year Starbucks red cups featured 13 different designs created by customers.

Jordan Kay from Starbucks Creative Studio was the illustrator for this year's holiday cup design.

"I liked the idea of hands as the centering point, a symbol of connection, love and giving joy," said Kay. "Whether it's wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa."

The season's "cup sleeve" (for hot beverages) is red with an invitation to "Give Good," which is the theme for this year's holiday campaign.

"Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life — your child's teacher, a caregiver, a family friend," Fremar said. "The holidays are a time to celebrate all the good we give to each other and our community."

Topics: Coffee / Specialty Beverages

Companies: Starbucks

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