Technology

Square sellers can get discovered, take orders via Google's Ask Maps AI tool

Photos: Square

August 6, 2026

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Thanks to Sqaure expanding its partnership with Google to bring U.S. food and beverage sellers into "Ask Maps," restaurants using Square may now appear in Google Maps' conversational AI search and accept orders without added setup or fees, according to a press release.

The move means Square F&B sellers who turn on a Google Business Profile can automatically appear in Ask Maps results. Menus, hours and location details sync directly from the Square Dashboard, and sellers do not need to sign new contracts, build integrations or pay additional fees, according to a company press release.

Ask Maps is designed to respond to conversational prompts, such as a request to order a specific dish for pickup on the way home, then surface nearby businesses that can fulfill it. For Square sellers already syncing data to Google Maps, the update means their listings can now feed directly into those AI-generated answers.

Square said the expansion offers sellers three main benefits: visibility in AI-driven search conversations, automatic and real-time syncing of business information across Google Business Profile and Ask Maps, and a setup-free rollout with no API work required.

Andrew Costaris, digital vice president at Partners Coffee, said in the press release that the integration helps the company show up accurately wherever customers are searching, whether they're using Ask Maps to find cold brew nearby or browsing a seasonal drinks menu.

Beyond discovery

The partnership extends beyond discovery. U.S. customers can browse a Square seller's real-time menu, customize an order and check out within Ask Maps using Order by Cash App. Completed orders route directly into a seller's existing Square point-of-sale and kitchen display system, requiring no extra operational steps on the seller's end.

Morgan Kuntze, global partnerships lead at Block, said the way customers find restaurants and cafes or order takeout is shifting toward AI-powered conversations, and the expanded Google relationship is meant to keep Square sellers visible in that shift without manual work across multiple platforms.

The Ask Maps rollout is the first phase of a broader Square-Google partnership. As part of that effort, Square, Google and other companies are extending the Universal Commerce Protocol, an open standard for agentic commerce, into the food industry to make AI-driven ordering more seamless across platforms.

Square, a Block-owned business platform, has offered point-of-sale, payments and other small-business tools since introducing its mobile card reader in 2009.