Technology

Salt & Straw launches nationwide loyalty program

Photo: Salt & Straw

June 9, 2026

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Artisanal ice cream brand Salt & Straw is launching "Salt & Straw Rewards," a nationwide loyalty program focused on exclusive access, community experiences and digital personalization.

Available through the brand's mobile app and across all brick-and-mortar scoop shops, the program marks Salt & Straw's first formal foray into customer loyalty after more than a decade in business.

Program mechanics and perks

The rewards structure allows members to earn 10 "Spoons" for every $1 spent by scanning the app or entering a phone number at checkout. Rather than relying solely on transactional discounts, the program emphasizes insider perks, including:

Early flavor access: Members receive first access to select seasonal flavor debuts before they launch to the general public.
Exclusive events: Invitations to preview tastings, brand collaboration activations, members-only gatherings and special "Pint Vault" opportunities.
Pint club: A recurring frequency benefit where members who purchase four pints receive their fifth pint free.

"We wanted to build something rooted in our culture, give people greater access to our flavors, creativity and the experiences that make our brand special," Kim Malek, co-founder and CEO of Salt & Straw, said in a company release.

Tech stack, digital strategy

The loyalty rollout represents a broader evolution of Salt & Straw's digital guest experience. To create a seamless multichannel touchpoint, the brand integrated a hospitality-focused technology ecosystem consisting of:

Thanx for loyalty infrastructure.
Olo for mobile ordering.
Toast for point-of-sale and in-store operations.
Klaviyo for CRM and automated guest communications.

The national launch follows a soft rollout in May that generated more than 100,000 founding members. Customers who sign up during the first 30 days of the official launch will receive a complimentary double scoop offer.

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