Saladworks uses analytics to pinpoint Atlanta as growth hub

Saladworks is planting its roots in the Atlanta market alongside franchisees Douglas Anthony and Ramjit Handa, according to a company press release, which said that the brand will also open corporate-owned units in the area. The decision was based on data collected by Forum Analytics, a CBRE company that helps chains decide where to open based on market research, business analytics and data science.

"Atlanta is a fast-paced city and we'll be providing on-the-go consumers with an option that's quick, but still healthy," Sugrue said in the release.

Forum helped the brand analyze real estate development and lifestyle and behavioral analysis to see if the demographics of the city fit with the culture of the concept. It turns out that Atlanta, followed by Dallas, has the right demographic and cultural make-up for the brand's target audience. Corporate is focusing its development plans on both cities in an effort to seed the market, while opening alongside franchise partners, according to the release.

"There's boundless potential to build Saladworks throughout Atlanta and expand our national presence, Sugrue said. It's an open territory in a city that's poised for greater business growth and a ripe opportunity for anyone looking for a business that is on trend through its targeting of millennials, implementation of technology and ability for guests to personalize and customize their meals.

The first corporate location is slated to open at the Brighten Park Shopping Center this year, as the company reviews real estate options in Cumming, Alpharetta, Peachtree, Sandy Springs, Perimeter, Buckhead, Midtown and Toco Hills.

Saladworks is also in talks with multiple franchise candidates interested in helping build out the market that can hold a minimum of 30 locations. Within the next year, the brand is on pace to open three to five stores, creating jobs for 60 to 75 employees, according to the release.

Topics: Trends / Statistics

Companies: Forum Analytics

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