News

People Report Summer Camp offers HR insights

June 8, 2010

• Jasmin Brand, director of business development for career training and education company Brandpointe. She compared social media and education to music legends Ike and Tina Turner. While a number of brands have embraced social media and its multiple applications, others that fear social media and will ruin traditional education and training methods. But just as Ike was stronger with Tina than without, social media won't replace good training. "Social media needs good trainers so together they can do amazing things," she said. 
• Bill Campion, co-founder, Talent Revolution, which helps brands utilize social media to execute their marketing and recruiting campaigns. He shared how poor customer service can undermine a great marketing campaign. In today's economy, a brand's customer service has come to speak as loudly, if not louder, than its marketing message. Therefore, brands must differentiate themselves by the customer experience. "If the brand doesn't get delivered at the point of contact, it's nothing if it's not delivered perfectly," he said. 
• Scott Rosenburg, managing partner, hospitality and restaurant recruiting company Yellow Dog Recruiting. He shared how restaurant recruiting has evolved to include social media, including YouTube and Twitter. Utilizing such channels and tools like video introductions can help companies relate to each candidate as an individual — and allow even small businesses to execute a national search. "We view recruiting as an intimate, professional process."