Marketing

Paris Baguette partners with ‘Dancing with the Stars’ on drinks, prizes

Source: Paris Baguette

September 18, 2026

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Paris Baguette has partnered with ABC's "Dancing with the Stars" for the first time, introducing two beverages tied to the television show's 35th season.

The Moonachie, New Jersey-based bakery café brand has developed the Mirrorball Croissant Iced Latte and Mirrorball Croissant Iced Matcha as part of the partnership.

The drinks will be available through a buy-one, get-one promotion for PB Rewards members on Sept. 19, which is National Dance Day.

Select Paris Baguette cafes in New York City and Los Angeles also will offer a free, limited-edition "Dancing with the Stars" collector's cup.

Customers also can enter for a chance to attend the "Dancing with the Stars" season finale. The prize package includes two tickets to the event, round-trip airfare and transportation for two, two nights of hotel accommodations, a Paris Baguette gift card, and "Dancing with the Stars" and Paris Baguette merchandise.

Paris Baguette plans to open 1,000 cafes across North America by 2030.