Main Squeeze Juice Co. launches national franchise program
Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, has moved its headquarters to New Orleans and officially launched its franchise opportunity, according to a company press release.
With a flagship store already serving customers in Lake Charles, Main Squeeze Juice Co. intends to expand its footprint across the South through franchising and corporate-owned restaurants, said co-founder and CEO Thomas Nieto. He hopes to see nearly 50 restaurants open up by the end of 2018, in an area stretching from Texas to Florida, with five to seven of those located in the New Orleans area.
"Inside of the larger health and wellness industry, juicing has become a hot lifestyle market. But unlike fad diets and food crazes on the opposite end of the health spectrum, the all-natural juice bar has not only survived but has grown and diversified to the point that it can no longer be called a trend with any seriousness," Nieto said in the release. "Through our expansion, we look forward to changing the lives of millions of people that are looking for a healthier and more convenient way of fulfilling their nutritional goals."
Main Squeeze Juice Co. is the brainchild of four serial entrepreneurs, all under the age of 32 — Nieto, Nick Fontenot, Carl Comeaux and Michael Canseco. The concept was born in Lake Charles when they realized it was time to take their own passion for healthy snacking and meal-replacement to the next level — their community.
"It's unfortunate, but we are living increasingly in a world full of unhealthy processed and 'dead' foods," said Nieto in the release. "We want to provide a solution to this — we're dedicated to serving the highest quality, raw and unpasteurized juice and superfood smoothies. Every juice and smoothie we serve is packed with the maximum level of vitamins, enzymes, minerals and nutrients possible. At Main Squeeze, we pride ourselves on combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way, reviving the idea of 'food as medicine' through our unique menu."
Main Squeeze's mission is to make healthy easier, and the company's nutritionist-designed, superfood-centric menu does exactly that, Nieto said. Its menu offers a daily source of plant-based nutrition packed with natural and quick energy. The concept's proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, wellness shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.
To augment the company's growth, Main Squeeze Juice Co. is seeking franchise partners who share its passion for clean, healthy eating and living, Nieto said. Including a franchise fee of $35,000, the total investment to open a 1,300-1,800 square-foot Main Squeeze Juice Co. store ranges from $182,200-$441,100. A typical location will seat 15-25 people, and will retain approximately 5-10 employees, Nieto said.
"Main Squeeze has unlimited growth potential as we can operate in literally any type of location where millennials or young professionals exist," he said. "From colleges and universities to sports arenas, airports and malls, we are poised to grow everywhere. In smaller footprints, Main Squeeze is a perfect complement to businesses such as gyms, coffee houses and health food stores."