Marketing

It's 'Stick Season' at Piada

Photo: Piada

January 16, 2025 by Cherryh Cansler — Publisher, FastCasual.com

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When Noah Kahn wrote the song "Stick Season," he probably wasn't thinking about Piada Italian Street Food's Stickscription program, but it may be the perfect song to hum while joining the $25-monthly subscription giving subscribers access to one free Piada Stick and one free fountain drink with the purchase of an adult entree per day.

"At Piada, we're always looking for ways to enhance the guest experience," Matt Harding, chief concept officer at Piada Italian Street Food. "The Stickscription program is a perfect example of our commitment to delivering exceptional value and convenience. Whether you're craving the savory flavors of our craveable Pepperoni or Parmesan Piada Sticks or your favorite fountain beverage, this subscription makes it easy to treat yourself to something special every time you visit Piada."

Enrollment ends Feb. 28.

Headquartered in Columbus, Ohio, Piada Italian Street Food has 58 locations in Ohio, Indiana, Kentucky, Pennsylvania, Minnesota, Texas and North Carolina.

MarketingPiada Italian Street Food

About Cherryh Cansler

Cherryh Cansler is Publisher of FastCasual.com and Vice President of Connect Food. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.

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