Marketing

Insomnia Cookies offers free six-pack to college freshmen

Source: Insomnia Cookies

August 14, 2026

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Insomnia Cookies is offering incoming college freshmen a free Freshman 6-Pack of cookies as part of a back-to-school promotion. Eligible students can claim the offer by joining Insomnia Rewards or updating their existing proffiles with their university and 2030 graduation year.

The six-pack of cookies appear in eligible members' accounts and can be redeemed at participating Insomnia Cookies locations with a student ID. The offer expires at 3 a.m. PST Sept. 15 or while supplies last.

Founder and CEO Seth Berkowitz started Insomnia Cookies as a University of Pennsylvania student looking for late-night food options.

"College has been core to our brand ever since," he said in a press release.

The Philadelphia-based concept now has more than 350 locations nationwide.