HuHot is implementing carry-out in all of its units after a successful test run with two franchisee groups, according to a company press release. One group reported that carry-out orders accounted for almost 2 percent of meal sales in three months, serving almost 15,000 meals.
The initial goal of the program is to sell 100 carry-out orders per location per month, driving sales up .5 percent without cannibalizing dine-in sales, according to the company.
To promote HuHot Carry Out, the chain has posted marketing materials in restaurants and this week launched a national social media campaign and photo contest. Any post with #HuHotCarryOut along with a picture of HuHot Carry Out being enjoyed on Instagram and Twitter will automatically be entered. The contest ends April 30 and will pay rewards to first-, second-, and third-place winners.