News

El Pollo Loco places new Spanish commercials

March 6, 2006

IRVINE, Calif.— El Pollo Loco Inc. unveiled the first of four new Spanish television commercials from its Hispanic advertising agency of record, Los Angeles-based Cruz/Kravetz.

Themed "My Pleasure Place," the new spots signal a passionate twist on the Hispanic communication strategy El Pollo Loco introduced earlier: "The fresh Mexican sabor of our flame-grilled chicken brings out the loco in you."

"Our creative approach with Hispanic audiences taps into their passion for the citrus-marinated, flame-grilled taste of El Pollo Loco," said Karen Eadon, chief marketing officer for El Pollo Loco Inc.

As each spot begins, viewers follow one of the characters as he or she investigates the source of curious, sensual sounds. The reveal leads viewers to "My Pleasure Place," a private setting where people are passionately engaged in experience of El Pollo Loco's flame-grilled chicken.