News

Chipotle goes 'Gauc Mode'

Provided

February 12, 2020

We've heard of beast mode, but Chipotle is taking it to "Guac Mode," giving free guac to its more than 8.5 million Chipotle Rewards members. To celebrate the loyalty app's 1-year anniversary, existing members automatically have access to Guac Mode, and newcomers will have 10 days to join to receive their free topping or side of guacamole with the purchase of a regularly priced entrée. A special Guac Mode badge will appear in the My Rewards section of Chipotle Rewards members' accounts and will be available for a limited time only, according to a company press release.

"Our fans absolutely love our fresh, handmade guac, especially when it's not extra," CMO Chris Brandt said in the release. "It's been an incredible first year of Chipotle Rewards and initiating Guac Mode — which gives our members free guac in February and extras all year long — is a perfect way to thank our loyal customers."

In addition to Guac Mode, Chipotle Rewards members earn 10 points for every dollar spent in the restaurant, online or in the app, with 1,250 points resulting in a free entrée. Bonuses, like extra point days, help Chipotle Rewards members earn points more quickly.

Chipotle will also continue to celebrate its fans throughout February by offering free delivery on any order of $10 or more during the month's final two free delivery Sundays, Feb. 16 and Feb. 23.

Chipotle has more than 2,600 restaurants in the United States, Canada, the United Kingdom, France and Germany.