Carrot Express rebrands, opens 7th New York City location

Carrot Express has dropped "Express" from its name, and its next restaurant will launch under the new brand, Carrot.

The health-focused fast-casual chain will open its seventh New York City location as Carrot on Nov. 17 at 1290 Ave. of the Americas in Midtown Manhattan. The 2,340-square-foot, 58-seat restaurant is the brand's second in Midtown. Mico Design Studio, which created Carrot's refreshed look, designed the space.

"Whether guests are stopping in for their morning coffee, fueling up with a protein-rich lunch or picking up dinner, our goal is to make eating well convenient and delicious without compromising on quality," Mario Laufer, the company's co-founder, said in a press release.

Laufer founded the brand as Carrot Express inside a Miami Beach gas station in 1993. The company said the new name reflects the belief that "wellness should feel natural and rooted in real food, not perfection."

The Miami-based chain operates nearly 40 locations in South Florida and New York City.

Carrot entered New York City in 2022, and has locations in Flatiron, Bryant Park, Brookfield Place, Nolita, Midtown and the Upper West Side.