News

Baja Fresh getting real-time digital, mobile feedback through Sparkfly

June 20, 2014

Baja Fresh is partnering up with Sparkfly for real-time analysis of their digital and mobile promotions.

Baja Fresh will promote its "Catch 2" Seafood Taco combo deal through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia over the next two months at 60 Los Angeles area locations, then use real-time data from Sparkfly’s platform to evaluate each channel’s performance, tracing transactions from redemption through to order details.

Baja Fresh was able to integrate with Sparkfly in less than three weeks using its existing MICROS point of sale platform. Sparkfly’s platform is integrated with more than 20 leading point-of-sale vendors.

“We never imagined we would be able to run a program like this without undergoing a major upgrade to our hardware. Partnering with Sparkfly allows us to run unique digital promotions and coupons, while using the existing systems we already have in place,” said Chuck Rink, president and CEO at Baja Fresh.

“Multi-channel attribution shouldn’t require a complete upgrade to a point-of-sale system, and the integration with Baja Fresh was seamless and quick,” said Catherine Tabor, founder and CEO of Sparkfly. “Through our existing relationship with MICROS, Baja Fresh’s point-of-sale platform, we were able to provide a turnkey solution that opened up a whole new way for them to look at digital advertising and attribution, and actually see what channels are driving the most store visits and transaction value.”