4 ways to cut confusion over restaurant management software
Like many terms in the restaurant industry, there is some confusion over the term "restaurant management software." In this article, I'd like to briefly discuss why that is, explain what we have learned so far by studying its use in our industry and tell you how to get a clearer picture of Restaurant Management Software.
In short, restaurant management software is any software that organizes data which allows management to make profitable decisions.
Some software providers focus on specific aspects of the business such as loyalty or service timers. Others merge multiple categories into one solution like a marketing platform that handles loyalty, mobile ordering, and digital menu boards.
Some companies focus on one concept like a POS system that only works with pizza restaurants. Others may have a broader scope, like an accounting software that services retail, healthcare, and restaurant industries.
It can get confusing
A company identifying itself as a restaurant management software is not in itself confusing, but when multiple companies start speaking the same language, especially on their websites, it could lead those seeking a restaurant management software system to believe that they can compare apple to apples—but that's not the case.
If you Google “restaurant management software and visit a few different websites, you'll notice most share the same broad language:
- Increase profits.
- Improve service.
- Save money.
- Integrate data.
- Create reports.
- Decrease loss.
- Engage customers.
This can be misleading because the broad language poorly explains what the software does provide, what it does not provide, and how those services and benefits are reached. For instance, one company's definition of "reports" could be completely different and incomparable to others.
Why the vague details?
Perhaps some RMS companies include vague terminology or leave things out of their descriptions because they fear a prospect will review their site and omit them from consideration because they didn't see X, Y, or Z.
They may be more prone to vague details when the software lacks powerful features. For example, we have a strong focus on customer above-store reporting and integrations. When a RMS company claims to have "restaurant reports" but can only deliver a series of canned reports, there will be confusion.
As a software provider in the restaurant industry, we should all make an attempt to lessen any confusion there may be about how our software works and benefits our customers.
How to get a better understanding?
- Understand what your company needs from a software system.
- Ask the RMS provider questions as specific as you can regarding how their features will benefit your needs.
- Know your company or department budget.
- Ask for referrals from other industry peers who had the same needs.
Topics: Systems / Technology
Companies: Mirus Restaurant Solutions
Dave Bennett With prior experience with Dunkin’ Brands and IBM Global Services, Dave Bennett has led Mirus through its formative years and its current growth phase. Dave holds a B.S. in Business Administration and MBA from Northeastern University. www