The LTO list grows: More chains drop lines for Lenten followers

March 1, 2017
The LTO list grows: More chains drop lines for Lenten followers

The number and creativity of restaurant chains adding fishy LTOs just keeps growing as chains nationwide rush to hook customers this time of year when many diners are observing that fish-laden meat-free Lenten season as part of Christian and Catholic religions that begins today. The religious observance runs for 40 days, ending on Easter Sunday and is often observed by fasting from sources of meat, like beef and poultry. Many of the religions involved in Lenten fasting do not consider fish to be a meat source. 

Among the numerous offerings being dangled on the hook for Lenten adherents in the days ahead, are likely many more than those listed below, but here is just a sampling of those which have landed in our newsroom:

  • Bojangles:Back after its debut last year, the BojAngler is now available, offering a wild-caught Alaskan pollock filet wrapped in fry seasoning and paired with cheddar cheese and tartar sauce on a buttered bun and served as either a sandwich or dinner platter with sides, a biscuit and a drink. 
  • Krystal: The chain's Shrimp Po' Boy is now available in its Mix for $5 value through April 16, in partnership with King & Prince Seafood, according to a release. It includes fried shrimp and tartar sauce on a sandwich or in a basket. And to promote the menu offering, Krystal is giving guests a coupon for a free po' boy when they enter the chain's vacation sweepstakes that will send one family a Georgia resort.  
  • Subway: The chain's popular tuna sub — Subway's second-highest selling sandwich with 8 percent of sales, according to a news release — will also be available along with a wild-caught Alaskan pollock sandwich.
  • Mooyah Burgers, Fries & Shakes: The chain is launching the Meatless Beast and features the brand's black bean veggie patty loaded with two cheeses — cheddar and pepper jack — fried onion strings, lettuce, tomato, ranch and Mooyah sauce.
  • Wing Zone:The chicken chain is offering a shrimp combo (10 shrimp for $5.99)
  • Checkers andRally's:Both brands will serve the Deep Sea Double — two fish filets on a toasted bun and Cheddar Shrimp. 
  • Backyard Burgers:This brand is bringing back its Mahi Burger and also offering salt-and-vinegar fries and a Snickers milkshake through March.16. 
  • White Castle:For a limited time, seafood crab cake sliders with creole sauce and shrimp nibblers are available along with the daily fish sliders, fish nibblers and clam strips. 
  • Quiznos: It's LTO lobster-mania at this chain with three offerings, including lobster and seafood scampi bake, lobster and seafood-salad sub and lobster and seafood fresh salad.
  • McDonald's:The filet-o-fish, of course! It's the granddaddy of all QSR fish offerings. In fact, McDonald's sells one-fourth of its fish sandwiches every year during Lent, which this year marks the 45th season the filet--o-fish has been swimming into our hearts.
  • Arby's: In response to guest requests for fish on the Meat Mountain concoctions, the chain is offering Meat Mountain Denali-style through March, which includes fish at no extra cost. The name relates to the highest mountain in Alaska, where the chain sources its wild-caught Alaskan Pollock, according to a news release. 
  • Taco Time:Two fish burrito LTOs, featuring fried cod, cheese, cabbage, salsa fresca and a choice of ghost pepper or Mexican cilantro pepita sauces, are available through April 1. 
  • Long John Silver’s:Although its menu pretty much fills the Lenten bill, but the chain's newest release of beer-battered Alaskan cod will continue to take the spotlight through April 16, along with what the chain expects to be sales of more than 30 million pieces of seafood over the 40 days. 
  • Penn Station East Coast Subs:The chain is offering its grilled artichoke, veggie and tuna salad sandwiches as the monthly special for March. Customers can get a 6-inch sandwich, small fresh-cut fries and a drink for  $7.99, according to a company press release. The grilled artichoke sandwich features artichoke hearts, provolone, oregano, parmesan and mayo. The tuna salad sandwich includes tuna salad, provolone, lettuce, tomatoes and pickles. The veggie is a create your own option without meat. All sandwiches are served on Penn Station’s hearth baked bread.


Topics: Marketing


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