Franchising

Jeff’s Bagel Run taps Hungry Howie’s franchisees for South Carolina expansion

Source: Jeff's Bagel Run

August 11, 2026

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Jeff's Bagel Run has signed a three-store agreement with franchisees Jennifer Yanakiev and Brian Edelen to enter the Myrtle Beach, South Carolina, market.

The duo has more than 30 years of experience as Hungry Howie's Pizza franchisees and will oversee development and operations for the new locations. The first restaurant will be at 4112 River Oaks Dr. An opening date has not been announced.

The Orlando, Florida-based bagel brand recently announced plans to open 10 locations in Pennsylvania.

"Myrtle Beach is a market we've had our eye on for a long time," Jeff Perera, co-founder of Jeff's Bagel Run, said in a press release. "The area has incredible year-round growth, strong local community support and a thriving tourism economy."

Perera said the brand continues to seek franchise operators as it expands throughout the Southeast and nationally.

Jeff's Bagel Run has 39 locations across Alabama, Colorado, Florida, Georgia, Illinois, Nevada, North Carolina, South Carolina, Tennessee and Texas, with more than 120 additional restaurants under development nationwide.

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Jeff's Bagel Run

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Jeff’s Bagel Run is a scratch bakery with a simple and delicious menu of bagels, spreads and a full coffee program. The shops are open daily from 6:30 a.m. - 2:00 p.m., allowing operators to schedule on a single-shift model. The simple menu enables the brand to keep excellent and consistent products while maximizing revenue.

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