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'How Chipotle Turned Free Burritos into Lasting Customer Relationships' focus of Oct 24 free webinar

Basketball and burritos are a pretty unbeatable mix. But when that duo is also paired with digital engagement as Chipotle did last spring, it is even more successful. This webinar goes behind the curtain to see how the popular brand worked its marketing magic with the help of a stellar mobile engagement platform.

Photo credit: marcnorman via iStock

October 9, 2019 by S.A. Whitehead — Food Editor, Net World Media Group

When it comes to restaurant marketing and mobile customer engagement, few have done it as well as Chipotle did this past spring with their NBA Finals-focused "Freeting" campaign. Freeting was the brand's name for the basis of the campaign, which had Chipotle "tweeting" codes for free burritos every time an NBA on-air announcer used the word "free," during a broadcast, as in terms like "free throw." In total, $1 million in Chipotle burritos were given away over the course of the promotion, but the return in customer engagement proved to be many times more valuable.

The Freeting campaign — dubbed one of the year's most successful by Mobile Marketer — was entirely centered around the Vibes mobile engagement platform that Chipotle used to take all that digital customer engagement and turn it into in-store traffic, in order to catapult the launch of Chipotle delivery well into the future. 

During this Oct. 24, 3 p.m. webinar, Chipotle Director of Loyalty and CRM Jason Scoggins joins Andrew Dwyer, Senior Customer Success Manager at Vibes to get a "backstage" look at how the popular fast casual brand implemented the campaign to drive growth in app users and ultimately solidify and spread customer loyalty to the chain. 

Specifically, this hour-long free session will show participants insights into Chipotle's campaign such as how it:
• Boosted customer engagement and sales by merging mobile tech with must-watch programming and a great burrito offer. 
• Built emotional connections with customers through a variety of specialized tactics. 
• Used secure, trackable mobile offers to achieve campaign and brand success. 
• Employed Vibes mobile engagement platform to turn engagement online to customers in stores. 

Join QSRweb Editor Shelly Whitehead at 3 p.m. Eastern, Oct. 24, to get this behind-the-scenes look at the inner workings of a tremendously successful digital campaign. Register here to attend. 

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.