Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

CEO on how Fatburger went from bankruptcy to growth spurt

by Cherryh Cansler — Editor, FastCasual.com

Concentrating on overseas expansion helped to bring the burger chain back from the brink.

How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Documentary hopes to inspire restaurant industry to get 'Back to basics'

The film aims to depict the restaurant industry's impact on the nation, economically and culturally, while urging a return to its roots, where a fry cook can…

Marketing exec explains why cause marketing is a priority at sub chain

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

How digital menu boards lead to restaurant 'bliss'

When digital signage fulfills the need of a restaurant while entertaining customers, the "bliss point" in food and beverage marketing is realized.

Why restaurants should take customers out of comfort zones

Customers stuck in an ordering rut will leave your restaurant to try something new.

Togo's CEO boasts big growth plans for 2013

Tony Gioia discussed with FastCasual.com his growth strategy, the fast casual brand he admires most and what trends he thinks the industry will embrace this…

Updated: NYC soda ban tossed by judge; city plans appeal

Opponents called proposal a "publicity stunt;" Mayor Bloomberg vows an appeal.

Jersey cupcake, burger concept gearing up for growth

by Cherryh Cansler — Editor, FastCasual.com

Made-from-scratch dessert recipes are helping the business thrive.

Costa Vida CEO predicts 900% growth by 2016

by Cherryh Cansler — Editor, FastCasual.com

CEO Sean Collins chatted with FastCasual.com about why he bought the chain, how he and his team have succeeded in growing it and his plans to have 500 units…

The Counter launching new concept in L.A.

The smaller format is perfect for non-traditional settings.

Zoës Kitchen launches mobile app

by Cherryh Cansler — Editor, FastCasual.com

In less then a week, the app already has 15,000 downloads.

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Smartphones: The secret ingredient

Branded mobile apps provide a direct link to the loyal customer, which in turn enriches the brand-consumer relationship and provides new and powerful…

Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

Commentary: Why fast casual is not the future of restaurant business

An industry expert describes how fast casual is evolving into fresh casual.

How restaurants can get ultimate results with direct mailing

Focusing on The Big Three -- size, design and list -- will result in excellent results from postcard marketing.

Why Le Duff's 3 fast casual brands are poised for growth

Paul Carolan, chief development officer with Le Duff America, chatted with FasCastual.com about his plans for Bruegger's Bagels, la Madeleine and Brioche…

New app puts restaurant customers in control of music

by Cherryh Cansler — Editor, FastCasual.com

Roqbot allows customers to select the music played while they eat.