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ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

July 13, 2015

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit.

Held June 28-30 at the Sofitel Chicago Water Tower, the ICX Summit focused on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies ranging from beacons to Internet of Things and augmented reality.

Highlights included a scavenger hunt and tour of Chicago-area interactive technologies actually deployed in stores, an opening keynote by Jason Goldberg of Razorfish, an awards dinner party at Skydeck Chicago and a closing keynote by Blaine Hurst of Panera.

Read more about this year's Summit:

• ICXSummit: How to bring 'social proof' into your brick-and-mortar locations
• Tech in a box: How Dickey's uses big data to target marketing strategies
• ICXSummit15: Why make customers wait?
• Top customer experience tech honored at ICXSummit15

The 2016 event will be held in June in Dallas, with exact dates and location still to be announced.