How Pita Pit combines social, digital platforms to reach customers
Jordy Patano, digital marketing manager of Pita Pit, chatted with Hughes' Tim Tang at the 2016 CONNECT Mobile Innovation Summit, about how the chain uses mobile marketing to reach its customers.
"It's so much more than just having a mobile application today that you really need to understand what your customers are looking for," she said.
Watch the video to learn how the 250-unit chain has rolled out digital initiatives in 85 percent of its franchises.
Which Wich Founder Jeff Sinelli is cautious when it comes to rolling out technology, only deploying it when he has first taken care of the human element of the business.
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Bruce Schroder, president of Moe's Southwest Grill, chats about how the brand uses technology to drive sales.
Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.
Customers now make decisions about where to eat on a more local level, so restaurateurs must adapt their marketing strategies.
Sponsored by: Fishbowl
Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.
Powell Kalish, the concept's chief development officer, sat down with FastCasual's Cherryh Cansler to describe how he chooses sites for the pizza and salad concept.
Which Wich CEO Jeff Sinelli believes in technology but not at the expense of human interaction.
COO Bo Davis discusses how he uses technology to keep employees engaged.
Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.
Natalie Anderson Liu, Mooyah's VP of marketing, chats with Cherryh Cansler about how the cash infusion from the chain's new owner, an Affiliate of Balmoral Funds LLC and Gala Capital Partners, will help the brand grow.