Video

How Pita Pit combines social, digital platforms to reach customers

Jordy Patano, shown right, digital marketing manager of Pita Pit, dishes on the chain's digital strategy in an interview with Hughes' Tim Tang.

November 3, 2016

Jordy Patano, digital marketing manager of Pita Pit, chatted with Hughes' Tim Tang at the 2016 CONNECT Mobile Innovation Summit, about how the chain uses mobile marketing to reach its customers. 

"It's so much more than just having a mobile application today that you really need to understand what your customers are looking for," she said.

Watch the video to learn how the 250-unit chain has rolled out digital initiatives in 85 percent of its franchises.