What restaurateurs can learn from Starbucks' mobile ordering challenges

by Will Hernandez — Editor, NetWorld Media Group

Starbucks said it faced operational challenges at some of its stores where mobile ordering is popular. How Starbucks responds to this challenge is something…

Chipotle launches online guac-crushing game

January 25, 2017

Chipotle fans can now play an online game, Cado Crusher, where they have three rounds to smash and combine ingredients to make their own version of Chipotle’s…

Seizing the media opp: Tricky, but potentially very rewarding

by S.A. Whitehead — Food Editor, Net World Media Group

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…

Food truck growth goes full throttle: Part 2 - costs and challenges

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Businesses and individuals driven by a passion for serving all types of food are recognizing the opportunity to launch a food truck. While these entrepreneurs…

Jersey Mike's offers half off via new online ordering

January 16, 2017

Online ordering has arrived at Jersey Mike's, and customers who create an account and place their first order between Jan. 16 and Feb. 17, 2017, will get half…

Pei Wei adds two Thai bowls

January 12, 2017

Pei Wei is sprinkling some authentic Thai to its menu. The fast casual rice bowl concept expanded its menu after the new year with two new aromatic options…

Fishbowl links with Android Pay for easy loyalty and coupon redemption

January 10, 2017

Fishbowl, a customer engagement platform provider for the restaurant industry, has announced an integration with Android Pay to provide easy loyalty, coupon…

Sleep talkers beware: Alexa is listening for your restaurant reorders

Amazon Prime members can now voice-order meals through Amazon Restaurants on Alexa-enabled devices,

Chipotle launches online tool to help customers 'make calories count'

January 4, 2017

Chipotle Mexican Grill has a New Year’s resolution: Help customers to not only count calories but make calories count. The chain has launched a dietary options…

The lucky 13: Twitter features to maximize restaurant marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…

'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

by S.A. Whitehead — Food Editor, Net World Media Group

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such…

Are you accounting for those holiday gift cards correctly?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…

Wingstop gives away five golden wings

December 19, 2016

Though Wingstop isn't giving away four calling birds, the concept did announce its "Five Golden Wings" give-away at participating U.S. restaurants, beginning…

'On the 4th day of Christmas, my true love gave to me' ... mobile ordering?

by Cherryh Butler — editor, fcc

As the holidays near, a few fast casuals are gifting their customers with a faster and easier mobile experience.

Wing it during the Citrus Bowl

December 14, 2016

College football bowl season is here, and Buffalo Wild Wings announced several promotions to help fans when they're in the stadium, restaurant or online to…

Why your mobile app can't be your mobile strategy

Instead of simply launching a mobile app and expecting it to meet the needs of consumers, marketers need to craft a mobile strategy that stretches across all…

Dickey's opens locations in TX and OR

December 8, 2016

Texas and Oregon are getting more barbecue, according to a press release. Dickey's Barbecue Pit opened two locations this Thursday, one in Frisco and the other…

Dickey's BBQ hoping social media contest inspires Elf on the Shelf photos

December 7, 2016

It's that time of year again, and Dickey's Barbecue Pit is using social media to host its Big Yellow Cup contest and to celebrate the season, according to a…

Fishbowl, Olo integrating to allow operators to leverage online ordering data for better customer engagement

December 6, 2016

Fishbowl and Olo are integrating their platforms to allow restaurant operators to leverage online ordering data as a source for identifying customers and…

El Pollo Loco debuts mobile ordering app

December 1, 2016

El Pollo Loco's online ordering platform and mobile app, developed in partnership with Olo, has officially launched. According to a press release, it includes…