Genghis Grill’s HealthKwest gives chain energy boost

by Valerie Killifer — senior editor, NetWorld Alliance

How Genghis Grill's HealthKwest campaign yielded social media growth.

Tasti D-Lite SNAPs into social media loyalty program

by Alicia Kelso — Editor, QSRWeb.com

New platform offers effortless customer incentives through automatic check-ins.

Pizza Executive Summit 2011 announces speakers, agenda

by Kim Williams — Reporter, NetWorld Alliance

The Pizza Executive Summit, an exclusive executive-only event produced by NetWorld Alliance and hosted by PizzaMarketplace.com, has finalized its keynote…

Three critical mistakes in managing a social media crisis

By Sue Reninger

Love is in the air: Lenny's launches huge Facebook promo

by Alicia Kelso — Editor, QSRWeb.com

Fans who "like" the brand will earn a free half-pound sub.

Will Google Offers help or hurt restaurant sales?

Some experts are apprehensive about the new program’s fit for restaurants and believe the concept may even lower a brand's value.  

2011 provides optimism for restaurant industry

by Alicia Kelso — Editor, QSRWeb.com

Trends will surround healthy, sustainable, local, social and technological components.  

Squisito's dives into franchising

by Alicia Kelso — Editor, QSRWeb.com

After more than 12 years, the concept is ready to spread throughout the East Coast.  

Fast Casual predicts top trends for 2011

by Valerie Killifer — senior editor, NetWorld Alliance

It seems that 2010 brought about a series of buyouts and capital investments for fast casual chains looking to improve their operations for the year. While the…

2010: Fast Casual year in review

by Valerie Killifer — senior editor, NetWorld Alliance

Healthcare reform, bankruptcy protection and brand overhauls highlight a year full of the quintessential highs and lows.  

Wells Fargo to roll out mobile payments pilot

by Valerie Killifer — senior editor, NetWorld Alliance

Wells Fargo & Company is rolling out a Visa microSD mobile payment pilot that will include 200 Wells Fargo team members who are users of specific…

Chef’s survey reveals 2011 menu trends

by Valerie Killifer — Editor, FastCasual.com

The National Restaurant Association’s “What’s Hot” survey of more than 1,500 professional chefs has revealed that local and hyper-local sourcing, healthy…

Genghis Grill launches interactive television channel

by Valerie Killifer — Editor, FastCasual.com

Last week at Genghis Grill's franchise conference, the group unveiled its latest customer-engagement tool: Genghis Grill TV.

Fast casuals dominate social media web

by

Innovative operators keep the fast casual segment ahead of the pack through social media strategies.

Opinion: Why mobile coupons are not the answer

by

By Jeff Weidauer

Geo-based marketing essential to restaurant growth

Modern restaurants must incorporate geo-location and geo-targeting into multiple communications channels to grow revenue and boost loyalty.

How to win the search rankings battle

When set up properly, your menu can be its own doorway into your business.

Should restaurant operators spend marketing dollars on social media?

While one marketing guru says no, another affirms its goldmine potential. Here, the two duke it out.

Ten ways restaurant operators can build their opt-in e-mail lists

If no one is reading your marketing e-mails, it doesn't matter how creative or passionate those messages are.

Mobile marketing moving in many directions

by Valerie Killifer — senior editor, NetWorld Alliance

How geolocation, augmented reality and SMS are changing the mobile marketing landscape.