Starbucks named in patent infringement suit over mobile payment app

by James Wester

Semiconducter company alleges Starbucks, Expedia and others infringed on mobile payment patents.

Commentary: What restaurant marketing trends will emerge in 2012?

Fast casual players are starting to look like two different groups, perhaps three, including "Fine Fast Casual," "Quick Fast Casual" and "Chain Fast Casual…

Commentary: Creating compelling content across digital marketing channels

Follow basic guidelines to get started and then, with time, you'll learn what timing, frequency and content works best for your customers in each channel.

Social media Part 3: Make it stick with a 3M approach

Marketing expert shares tips on how restaurants can get the most out of social media.

Google Wallet now available for consumers

by James Wester

Initial retail partners include Einstein Bros. Bagels and Subway.

Foodservice Social Media: Learn, talk, advocate, support and innovate

by Valerie Killifer — senior editor, NetWorld Alliance

To implement a successful social media strategy, foodservice operators need to invest in their customers and their strategy.

Social media Part 2: devices and their virtues

Appreciate the immediate feedback provided by your customers' smartphones.

Making the location-based marketing connection

Restaurants are learning to leverage social media "check-in" services to reach more customers.

Social Media Part 1: Do I know you?

by Lori Walderich — CMO, Top That! Pizza

It's important to know who makes up your social media audience

It's go 'mobile' time

Developers of mobile sites and applications weigh in on how to best offer mobile services.

Foodservice social media conference FSMU runs Early Bird Special

by Valerie Killifer — senior editor, NetWorld Alliance

The Foodservice Social Media Universe, set for Sept. 18-20 in San Francisco, is offering $100 off the registration rate of $695 for people who register by Aug.

Will restaurants add Google+ to crowded social media plates?

by Alicia Kelso — Editor, QSRWeb.com

The fastest growing social media network ever is currently in beta phase for businesses.

Starbucks continues to take the lead on mobile payments

by James Wester — Editor 1, Mobile Payments Today

Coffee company touts success of its mobile payment program in Q3 earnings call.

Commentary: Social media: brand aid … or brand illusion?

Over the past few years, the noise from and about social media has grown louder and more confused, partly amped up by the proliferation of networking sites.

Five ways to integrate your multichannel marketing

While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the store.

What's next: Tablet technology replacing print menus

by Alicia Kelso — Editor, QSRWeb.com

Marketing components are attractive to operators in their push to upsell.

Pizza Executive Summit: 'It's hip to be Foursquare'

Social media was a hot topic this week at the Pizza Executive Summit in Chicago, where operators heard from a variety of professionals who use it to help grow…

Eight ways to build a mobile marketing platform

Although many restaurant operators have successfully leveraged mobile-marketing platforms, there are many more that are missing out. Here's a look at how to…

PRSC: Using social media as recruitment, brand messaging tool

by Kim Williams — Reporter, NetWorld Alliance

Mary Ellen Slayter, senior editor of SmartBrief, led a panel discussion titled "Taking the Social Media Leap" at People Report's Summer Camp Workforce…

NRA 2011: Food Truck Spot doubles from inaugural year

by Alicia Kelso — Editor, QSRWeb.com

Exhibitors discussed increase in leads and enthusiasm for the mobility segment.