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Marketing News

Points-based mobile loyalty service now available for small operators

December 12, 2012

A new subscription-based loyalty service once available to only large businesses is now ready for smaller and single-location businesses, including restaurants.

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Millennial Hispanics have large influence on foodservice trends

December 11, 2012

Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35. Consequently, this specific demographic is expected to significantly influence the ethnic…

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Starbucks Superfans spending hundreds on steel gift cards

December 11, 2012

Fans of Starbucks shelled out $450 each for 5,000 stainless steel gift cards that only had $400 loaded on each one. The coffee chain offered the cards Friday…

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la Madeleine celebrates holidays with LTOs

December 10, 2012

This holiday season, la Madeleine Country French Café has launched several limited-time offers. They include the following:

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Firehouse Subs gets in the holiday spirit with two LTOs

December 5, 2012

With the holiday season in full swing, Firehouse Subs is providing two-limited time offers. The chain is giving away a free dessert with any gift card purchase…

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Former McAlister's franchisee to open Salsarita's in Miss.

December 5, 2012

Salsarita's, the national 80-unit Fresh Mexican Cantina chain, is opening 10 locations throughout Mississippi over the next five years. Area developer J.C.

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McAlister's giving guests chance to name mascot, win prizes

November 30, 2012

McAlister's Deli is ringing in the holidays and engaging its fans via a creative social media contest to name "The Penguin," the brand's holiday gift card…

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SCA's Tork introduces in-restaurant advertising opportunity

November 29, 2012

SCA, the maker of the Tork brand of away-from-home paper products, has introduced a new opportunity to promote in-restaurant specials or generate extra revenue…

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Capriotti's celebrates the holidays with gingerbread cookie

November 29, 2012

Just in time for the holidays and for a limited-time-only, Capriotti's Sandwich Shop is selling its homemade Gingerbread Cookie, made with all-natural…

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Study: Brand social media connections drive purchase behavior

November 28, 2012

A new study issued by digital advertising technology company SocialVibe reveals that 70 percent of consumers actively engaged in social media have made a…

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Firecracker chicken returns to Panda Express

November 27, 2012

Panda Express is celebrating the holidays with the return of the Firecracker Chicken Breast. The 240-calorie dish that combines marinated all-white meat…

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Rubio's launches online merch store

November 26, 2012

Rubio's, the restaurant chain known for its fish tacos, is now bringing its Southern California flair to clothing, drinkware, lifestyle accessories and more…

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Dickey's Barbecue adds branded merchandise to website

November 21, 2012

Just in time for Cyber Monday, Texas-based Dickey's Barbecue is introducing branded merchandise such as T-shirts, caps, cookbooks and Dickey's famous Rib Rub…

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Tijuana Flats kicks off kids' cancer awareness fundraiser

November 21, 2012

For the 17th season, Tijuana Flats is kicking off its holiday fundraiser for its Just in Queso Foundation.

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Au Bon Pain alums debut new fast casual concept

November 20, 2012

Chef/co-owner Thomas John and chief financial officer/co-owner Tim Oliveri will open a new Mediterranean-inspired fast casual concept called Piperi on Dec. …

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Mimi's Cafe offers Thanksgiving meals to go

November 19, 2012

Mimi's Cafe has launched two new holiday to-go offerings — Brunch Feast To-Go and Holiday Sides To-Go, in addition to the Holiday Feast To-Go.

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Peet's Coffee & Tea rolls out Holiday Blend

November 19, 2012

Peet's Coffee & Tea's 2012 Holiday Blend coffee and tea are now available in stores and online.

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BUBBA burger signs sponsorship deal at motorsport track

November 19, 2012

BUBBA burger has announced a sponsorship agreement with the Circuit of The Americas in Austin, Texas.

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Pinkberry launching eGifting program for holiday shoppers

November 15, 2012

This holiday season, Pinkberry is offering a new gifting experience that allows customers to give and receive Pinkberry gift cards by picking up a gift card…

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Williams Fresh Cafes now selling holiday gifts

November 14, 2012

Williams Fresh Cafe has introduced a new lineup of custom holiday gift sets and products in time for the holiday season. The Canadian fast casual chain is…

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