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Marketing News

9-patty burger now on Jake's Wayback menu

March 6, 2013

Jake's Wayback Burgers has added its 1980-calorie Triple, Triple burger ($13) to the menu permanently as of March 1.

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Orange Leaf rewarding loyalty club members

March 5, 2013

Hoping to make Spring Break vacations and staycations a little sweeter this spring, Orange Leaf Frozen Yogurt will give four of its Ounce Back loyalty program…

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Yogurtland's new app delivers 'Flavor Quest' promotion to smartphones

March 5, 2013

Have you ever wondered what Maqui Berry tasted like but can’t afford a trip to Patagonia? Or, maybe you'd like to try authentic Polynesian vanilla; Yogurtland…

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Pancheros intros proprietary hot sauces

March 4, 2013

Pancheros Mexican Grill has introduced a new line of proprietary hot sauces. Forming a partnership with specialty food purveyor, Juan, the Iowa-based franchise…

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La Madeleine celebrating 30th anniversary with free Paris trip

March 4, 2013

La Madeleine Country French Café is celebrating its 30th anniversary and saying "merci beaucoup" to its guests with a chance to win a trip to Paris. To…

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OpenTable introduces app for Facebook sharing

March 1, 2013

OpenTable has launched a new Facebook app, "Places I've Eaten." The new app makes it easy for people to share their dining history, favorite restaurants and…

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Burger joint serving alligators and pythons and beavers: 'Oh my!'

March 1, 2013

Bull City Burger and Brewery brewpub, a fast casual concept based in North Carolina, is celebrating its second annual Exotic Meat Month. Going by the …

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Turkey Monterey Panini debuts at Corner Bakery

March 1, 2013

Corner Bakery Cafe has added to its grilled panini selection with the new Turkey Monterey Panini.

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Starbucks, NY Times stirring up partnership

February 28, 2013

Coffee and reading the news still go hand in hand, a behavior not lost on The New York Times. The daily newspaper is partnering with Starbucks to give the…

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Freshii CEO gets fresh perspective from 'Undercover Boss'

February 28, 2013

Freshii founder and CEO Matthew Corrin wore a disguise and went undercover in his own Canadian franchises to learn about his employees' dedication to the brand.

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Schlotzsky's shatters company record with 170-unit franchise deal

February 27, 2013

Schlotzsky's has signed its largest franchise agreement in more than 40 years; the partnership calls for 170 Schlotzsky's locations throughout California…

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Buffalo Wild Wings launches NCAA ad, mobile campaign

February 27, 2013

Buffalo Wild Wings is launching a new ad campaign, mobile and online game and a partnership with NCAA, in its quest to become "The Official Hangout of NCAA…

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Integrated mobile wallet allows customers to pay at the table

February 25, 2013

Paydiant, a provider of a cloud-based mobile wallet and offer-redemption platform, today announced that Menusoft has integrated the Paydiant mobile wallet…

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Jamba partners with Marqeta to run fundraising, loyalty platform

February 22, 2013

Jamba Juice Company is enhancing its Sip to Support community fundraising and customer loyalty program by partnering with Marqeta, an online-to-offline…

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IMFA honors Smashburger, Panera Bread, Noodles & Co.

February 21, 2013

For the third consecutive year, The International Foodservice Manufacturers Association is recognizing four foodservice chain operators, including Smashburger…

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Barberitos hosting March Madness bracket

February 20, 2013

For all of those college basketball fanatics, Barberitos is holding a contest in which customers create their own March Madness basketball brackets for the…

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Max's Restaurant taps Punchh for mobile loyalty program

February 19, 2013

Max's Restaurant Cuisine of the Philippines has selected Punchh to launch a smartphone-based rewards program for its North American customers, according to a…

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Free webinar: Is your mobile app making you more money?

February 19, 2013

Mobile apps can be used to reduce costs and increase revenues while delivering insight into how customers behave, but just having any mobile app isn't enough.

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'Live Consciously:' Panera intros new platform to express brand values, purpose, culture

February 19, 2013

Panera Bread Company has unveiled a new initiative — Live Consciously — to express its brand values, purpose and culture.

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Lobster and Seafood Sub returns to Quiznos for limited time

February 18, 2013

Quiznos is bringing back a fan favorite for Lenten season. The Lobster & Seafood Salad Sub and the Lobster & Seafood Salad are now available for a…

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