Quiznos hires fired Subway 'Good Samaritan'

June 13, 2010

A Quiznos in Halifax, Nova Scotia, is trying to capitalize on the ill will aimed at a nearby Subway in Dartmouth, Nova Scotia, after management there fired an…

Taco Del Mar awards 'Grad Bucks' this graduation season

June 10, 2010

Taco Del Mar, a fast casual Mexican restaurant chain featuring Baja beach-style burritos and fish tacos, is honoring 2010 graduates throughout the United…

Taco Del Mar awards 'Grad Bucks' this graduation season

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June 10, 2010

Taco Del Mar, a fast casual Mexican restaurant chain featuring Baja beach-style burritos and fish tacos, is honoring 2010 graduates throughout the United…

Firehouse Subs names Robin Peters executive director of public safety foundation

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June 8, 2010

The Firehouse Subs Public Safety Foundation has announced the appointment of Robin Peters as executive director. She joins the organization bringing more than…

Bruegger's launches best bagel campaign

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June 7, 2010

Bruegger's has launched its America's Best Bagel campaign, offering one of America's best-tasting bagels and cream cheese in return for two mouse clicks.

John Harris joins Smashburger as SVP of marketing

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June 1, 2010

Smashburger has appointed John Harris as its senior VP of Marketing. Harris will play an integral role in guiding Smashburger and has 20 years industry…

Schlotzsky's hits the road with Route 66 promo

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May 31, 2010

Schlotzsky's Deli has launched a Route 66 promotion, now through Aug. 29, that puts together a two-part promotion centered around famous stops along the…

Beautiful Brands founder launches operations blog

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May 26, 2010

David Rutkauskas, the founder, CEO and president of Beautiful Brands International, has launched a new blog at davidrutkauskas.com with the purpose of…

Jamba Juice continues progress on refranchising initiative

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May 25, 2010

Jamba Inc. has announced the sale of nine of its restaurants in California and Arizona, and the signing of purchase agreements for 28 restaurants primarily…

Wow Bao adds online ordering feature to Facebook page

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May 24, 2010

Wow Bao, a Chicago-based Lettuce Entertain You Enterprise Inc. restaurant concept, has launched a new "Online Ordering" tab on its Facebook page that allows…

Taco Del Mar signs Williams-Helde agency of record

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May 23, 2010

Williams-Helde Marketing Communications announced that it has been chosen as the agency of record for Taco Del Mar Franchising Corp.   Williams-Helde…

Wow Bao partners with Mocapay

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May 20, 2010

Mocapay has announced the company has partnered with Wow Bao as part of Lettuce Entertain You Enterprises Inc. Mocapay will provide mobile-based customer…

Should restaurant operators spend marketing dollars on social media?

While one marketing guru says no, another affirms its goldmine potential. Here, the two duke it out.

Consumers to inspire the next PJ's Coffee blend

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May 18, 2010

PJ's Coffee of New Orleans has developed a consumer-inspired promotion to choose its next coffee flavor. Through the brand's social media venues Facebook and…

Ten ways restaurant operators can build their opt-in e-mail lists

If no one is reading your marketing e-mails, it doesn't matter how creative or passionate those messages are.

Dickey's BBQ Pit launches new prototype

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May 17, 2010

Dickey's Barbecue Restaurants Inc. has re-designed its store prototype, slashing start-up costs for new stores, in some cases by hundreds of thousands of…

Tavistock Restaurants retains Duke Marketing for PR

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May 13, 2010

Duke Marketing LLC. has been selected and retained by Tavistock Restaurants LLC to handle marketing and public relations duties for the company and its…

PR firm Trevelino/Keller launches organic, sustainable specialty

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May 13, 2010

Trevelino/Keller Communications Group, a public relations, social marketing and brand communications firm, has announced the launch of its Organic and…

Mobile marketing moving in many directions

by Valerie Killifer — senior editor, NetWorld Alliance

How geolocation, augmented reality and SMS are changing the mobile marketing landscape.

Former Starbucks exec looks forward to leading Mrs. Fields' brands

May 5, 2010

Timothy Casey is only on day three of his new job as CEO and president of Mrs. Fields Famous Brands, franchisor of TCBY and Mrs. Fields Cookies. But he's…