Fast Casual Executive Summit to shake up industry segment

July 26, 2010

With the theme of Shaken, Not Stirred, the 2010 Fast Casual Executive Summit has been designed to take restaurant-industry operators out of their comfort zones…

Sweet Tomatoes fundraiser brings in $70,000 for Easter Seals

July 21, 2010

Souplantation & Sweet Tomatoes announced that their annual Easter Seals Fundraiser raised $70,000 — the largest amount collected since the start of the…

Tropical Smoothie Café’s National Flip Flop Day Campaign $310,000

July 21, 2010

Tropical Smoothie Café's third annual National Flip Flop Day fundraiser has set a donation record for the chain, which was able to collect $310,000 for Camp…

Quiznos ads go from talking ovens to singing animals

July 19, 2010

Quiznos has debuted a new national broadcast advertising campaign featuring three cats – nicknamed the "Singimals"– singing the features of Quiznos new $5, $…

Chipotle increases junk e-mail fundraiser to $100,000

July 18, 2010

Chipotle Mexican Grill has decided to double its donation to The Lunch Box if its new goal of 1 million junk e-mails is reached by August.

Chipotle marketing focus to surround Food with Integrity

July 6, 2010

Chipotle Mexican Grill has introduced new marketing programs that include advertising, a revamped website, and new packaging aimed at better communicating its…

Zaxby's celebrates 20 years with search for biggest fan

July 5, 2010

To celebrate its 20th year, Zaxby's is courting its fans and encouraging them to document their passion for the brand with its Zaxby's Fanatic Video Contest at…

Shane's Rib Shack hosts The Ultimate BBQ Side contest

July 1, 2010

Shane's Rib Shack has lanched its "Ultimate BBQ Side Contest," which Shaniacs can enter by posting their side recipe on the Shane's Rib Shack Facebook page…

Dickey's asks franchisees to seek charity partnerships

by Valerie Killifer — senior editor, NetWorld Alliance

June 28, 2010

As new locations open from New York to California, Dickey's is incorporating local charities and organizations in the company's grand opening events. Dickey's…

Groupon testing B2B deals

June 27, 2010

Groupon helps restaurateurs acquire new customers through its online couponing deals, but could it soon help operators get discounts from other businesses? "We…

Cicerone program aims to burnish chain beer service

June 27, 2010

As artisan drinks – microdistilled spirits and craft beers – propagate, consumers have been catching on. At last week’s Technomic conference in Chicagoland…

Chipotle to provide cafeteria meals through junk e-mail campaign

June 24, 2010

Through its "No Junk" campaign, Chipotle Mexican Grill is encouraging Americans to forward their junk e-mails to nojunk@chipotlejunk.com, where each forwarded…

Chipotle to provide cafeteria meals through junk e-mail campaign

by

June 24, 2010

Through its "No Junk" campaign, Chipotle Mexican Grill is encouraging Americans to forward their junk e-mails to nojunk@chipotlejunk.com, where each forwarded…

Geo-based marketing essential to restaurant growth

Modern restaurants must incorporate geo-location and geo-targeting into multiple communications channels to grow revenue and boost loyalty.

Which Wich asks guests to 'Flag your Bag'

June 22, 2010

To celebrate Independence Day — and to show support for U.S. troops — Which Wich is encouraging customers to draw patriotic doodles on the back of their Which…

Which Wich asks guests to 'Flag your Bag'

by

June 22, 2010

To celebrate Independence Day — and to show support for U.S. troops — Which Wich is encouraging customers to draw patriotic doodles on the back of their Which…

Market Force survey reveals Five Guys as consumer favorite

by

June 22, 2010

Five Guys Burgers and Fries is consumers' favorite quick-service/fast casual restaurant, according to a new survey conducted by Market Force Information…

Qdoba Mexican Grill selects Mocapay for mobile marketing

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June 21, 2010

Mocapay has announced a partnership with Dakota/Nebraska Fresh-Mex LLC, a franchisee and area developer for Qdoba Mexican Grill, to offer its mobile marketing…

How to win the search rankings battle

When set up properly, your menu can be its own doorway into your business.

Moe's Southwest Grill launches queso lovers video contest

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June 17, 2010

Moe's Southwest Grill is encouraging fans to express themselves by launching its I Love Queso Video Contest at www.ilovequeso.com. Moe's is accepting videos…