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Marketing Blogs

'Don't go viral without this system:' Keynote to reveal growth framework at Restaurant Marketing Workshop

by Cherryh Cansler — Editor, FastCasual.com

The 2026 agenda is designed to cover every touchpoint of the modern guest journey. If a topic impacts your brand's bottom line, it is on the schedule.

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6 ways restaurants are making Valentine's Day 'wonderfully weird' in 2026

by Cherryh Cansler — Editor, FastCasual.com

Forget flowers and candy; we are doing bro-quets, McNugget Caviar and puppy love.

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Empowering restaurants to thrive: How smart technology is transforming the guest experience and the bottom line

by Fast Casual

Amid modern restaurant challenges lies a powerful opportunity – by embracing innovative technology, restaurants can not only survive but truly thrive.

Presented by Oracle

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Stop discounting, start Bundling: Serving the smarter, value-obsessed holiday diner

by Kelli Anstine — President, Bernstein-Rein Advertising, Inc.

Restaurants that create solutions — particularly if you can offer the triple threat of  financial savings (real or perceived), time/effort savings, and…

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Fast casual brands plan to expand local marketing in 2026

by Kate Finley — Founder, President, Belle Communication

How regional campaigns and micro-influencers are fueling more in-store traffic and online orders.

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The value meal paradox: How restaurants use discounts to survive the consumer sentiment slump

by Mark Wasilefsky — Head of Restaurant and Franchise Finance, TD Bank

Amid historically low consumer sentiment, major restaurants are adopting value meals as a strategic, temporary measure to retain customers and gain market…

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YOLO to Solo: 5 things your restaurant guests want

by Jill Griep — Account Director, Bernstein Rein

The dining landscape is shifting fast, and today's guests are bringing new expectations with them every time they walk through the door. It's no longer just…

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Why fast casual is 'Partying like its 1995'

by Cherryh Cansler — Editor, FastCasual.com

California Tortilla and Noodles and Co are embracing throwback pricing promotions as part of a broader trend of brands using nostalgia to engage with customers…

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Why mukbang belongs in your restaurant marketing playbook

by Shannon O'Shields — Vice President of Marketing, Rubix Foods

For the modern-day foodie, flavor is a multisensory experience. It's the snap of a shell, the slurp of sauce, the echoing crunch you can practically feel…

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6 ways Nekter drives loyalty without repetitive discounts

CTO Jon Asher explains why the chain doesn't go all in with heavy discounting.

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10 ways to deliver epic customer service

by Jim Knight — Founder & CEO, Knight Speaker

In a world where so much is automated and impersonal, exceptional service is a brand's most human and most powerful differentiator. It's not about being…

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Fast Casual launches inaugural Top 30 Movers & Shakers: Marketing

by Cherryh Cansler — Editor, FastCasual.com

Nominations close Feb. 20, and winners will honored at an awards ceremony during the Restaurant Marketing Workshop, June 2-3, in Indianapolis.

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Forecasting flavors: The taste of 2025

by Suzy Badaracco — President, Culinary Tides Inc

Trends expert Suzy Badaracco creates a fictional scenario featuring 2025's top menu trends. Lab-grown meat, tropical fruits, dates, mushrooms and cottage…

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Starbucks’ Red Cup Day makes a comeback

by Shira Petrack — Content Manager, Placer.ai

Starbucks received more visits over the week of Red Cup Day than it did during the week of the Pumpkin Spice Latte Launch.

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8 ways for restaurants to maximize limited-time offers

by Katie Fairchild

Katie Fairchild, CMO of Restaurant365, reveals eight marketing tips for LTO launches.

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10 local restaurant SEO tips to boost restaurant revenue

by Bhagwati Bhushan Mishra — Founder and CEO, Fleksa

Did you know that over 80% of consumers search online before deciding where to eat?

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Restaurant marketing: 6 ways to win media attention

by Kate Finley — Founder, President, Belle Communication

Earnings reports will always stand out, but even grand openings are no longer a coverage guarantee. When announcements are few and far between or stories fall…

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How to deal with a bad Yelp review

Joshua Chapman reveals the best way to respond to bad reviews.

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Micro-influencers: Using them to attract Gen Z, millennials to your restaurant

by Kate Finley — Founder, President, Belle Communication

The authenticity and relatability of micro-influencers resonate with younger audiences on a personal level, fostering a connection that transcends traditional…

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