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Fresh Mex News & Media

Chipotle free from McDonald's rule

October 12, 2006

McDonald's has fully divested its shares in 500-unit Chipotle Mexican Grill, a company it bought in 1998 when it was 15 units strong.   McDonald's grew to…

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Wendy's to sell Baja Fresh for $31M

October 11, 2006

DUBLIN, Ohio— Wendy's International Inc. announced a definitive agreement to sell the Baja Fresh Mexican Grill restaurant chain to a West Coast restaurant…

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Minnesota fresh-Mex concept acquired and set for regional expansion

October 11, 2006

MINNEAPOLIS — An independently owned and operated fast-casual concept called Baja Sol has been acquired by a group of Minnesota businessmen. The group said it…

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El Pollo Loco withdraws IPO

October 11, 2006

El Pollo Loco Holding Inc. withdrew its $135 million initial public offering with underwriter Bank of America.   "El Pollo Loco's decision not to execute an…

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Former Rubio's CEO takes over fruit smoothies company

October 9, 2006

MANHATTAN BEACH, Calif. — Sheri Miksa, the former chief executive officer for Rubio's Restaurants, has accepted the CEO position at Robeks Corporation, a…

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Pyrogrill announces franchising plans

October 8, 2006

NORTH PALM BEACH, Fla. — Pyrogrill, a fast-casual restaurant, has announced franchising plans.   Michael Curcio, 29, is the chief executive and founder of…

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Freebirds World Burrito intros new menu and apparel line

October 2, 2006

AUSTIN, Texas — Freebirds World Burrito announced the release of a new menu and apparel line.   The re-vamped menus, printed on 100 percent recycled paper…

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Moe's Southwest Grill launches fan video contest

October 1, 2006

ATLANTA — Fans of Moe's Southwest Grill have a chance to win burritos for life by creating videos centered on the theme, "A Moe's Burrito in Every Hand." …

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Desert Moon rises over Indiana

September 24, 2006

South Bend Tribune: Desert Moon, a fast-casual fresh-Mex concept, is expanding in Indiana. The 2,000-square-foot restaurant seats about 38 and has outside…

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Chipotle, Panera appeal to Whole Foods crowd

September 21, 2006

Madison Times: While Whole Foods isn't often thought of as a restaurant, it has been drawing in hordes of customers hungry for its organic offerings. It leads…

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Red Door Interactive to manage Internet presence for Rubio's Fresh Mexican Grill

September 19, 2006

SAN DIEGO — Red Door Interactive, an Internet presence management agency, announced today that it was selected by Rubio's Fresh Mexican Grill to manage and…

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Fast casual takes off in Louisville

September 18, 2006

Courier Journal: The fast-casual scene is taking off in Louisville, Ky.   Former U.S. KFC president Don Doyle is the franchisee for all six Qdoba restaurants…

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Chipotle challenged by Florida farmworkers

September 14, 2006

The Denver Post: A coalition of Florida farmworkers is targeting Chipotle Mexican Grill, the Denver burrito chain that has built a reputation for using…

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McDonald's commences Chipotle exchange offer

September 7, 2006

OAK BROOK, Ill. — McDonald's Corp. has commenced an offer of its remaining shares of Chipotle class B common stock.   The company said the exchange should…

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El Pollo Loco rolls out Grilled Chicken Nachos

September 5, 2006

IRVINE, Calif. — El Pollo Loco is rolling out freshly prepared Grilled Chicken Nachos.   According to a news release, the nachos feature citrus-marinated…

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Chipotle operator wins over students with free food

August 30, 2006

Journal and Courier: The restaurant handed out burritos, tacos and soft drinks to a mostly Purdue University student crowd that at times stood in a line more…

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Qdoba Mexican Grill partners with Mo. Humane Society

August 22, 2006

DENVER — During September Qdoba will raise money for the Humane Society of Missouri, which helps more than 90,000 abused and neglected animals annually…

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Rubio's hires former Pepsi exec as CEO

August 21, 2006

CARLSBAD, Calif. — Rubio's Fresh Mexican Grill announced the appointment of Daniel E. Pittard to the positions of president and chief executive officer. …

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CKE Restaurants hires new executives

August 20, 2006

CARPINTERIA, Calif. — CKE Restaurants announced the hiring of two executives.     The company said E. Michael Murphy has been appointed to the role of general…

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Tijuana Flats expands in Pittsburgh

August 20, 2006

Pittsburgh Business Journal: Franchisee Tom Flanagan will open five Tijuana Flats locations throughout the Pittsburgh metro area and one in Butler County.

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