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White Papers

Creating Value in Your Loyalty Program

Through targeted ads in banks’ digital channels we help you identify opportunity, reach real people and pinpoint the true, incremental sales impact of…

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Reducing turnover in turbulent times

The Point-of-Service (POS) system reigns as one of the most useful tools to support employees and reduce turnover.

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The Restaurant of the Future: How Technology will Transform the Guest Experience

As new technology slowly creeps into the restaurant world, a picture of the future is emerging. No part of the guest experience will be unchanged, starting…

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Blending Cell Phones and Guest Pagers: The Evolution of Paging Systems in the Hospitality Industry

In the hospitality industry, a paging system is as common as knives and forks. However, as cell phone technology became widely adopted, the need for a hybrid…

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On Cue Turns Wait Time Management into a Well-Oiled Machine

Alondra Hot Wings Restaurant & Grill is a full-service restaurant with four locations in Los Angeles County. The vision of Alondra Hot Wings is to serve…

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The Generation With Huge Spending Power

Learn why restaurants need Gen Y-ers and how dismissing them can be fatal to their business.

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Manage your reputation before customers leave

Management in the restaurant industry isn’t just about managing a physical location: it also involves managing customer perceptions.

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Social Commerce: The New Internet Frontier

People have been recommending products to friends through social media for years, but social commerce will give users the opportunity to make direct, one-click…

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Public Sector Use Of Internet Surveys And Panels

Marketing research is easily adaptable to the Internet, and the medium has opened the door to many would-be marketing research suppliers. We believe, however…

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