Press Release

Fat Tuesday Celebrates 4/20 with a Limited-Edition Bong Cup and a Partnership with Still G.I.N. By Dre and Snoop

Promotion will be available nationwide during April and select locations through mid-May

April 16, 2026

Fat Tuesday, the iconic frozen cocktail brand and national bar chain, is teaming up with Still G.I.N. By Dre and Snoop, the ultra-premium gin brand from Dr. Dre and Snoop Dogg, on a limited-time nationwide takeover in the lead-up to 4/20.

The collaboration introduces "Pink Kush by Dre and Snoop," a limited-time combo experience paired with a collectible cup rolling out to Fat Tuesday locations nationwide. Timed to one of the biggest cultural moments of the year, the drop taps into the now-mainstream "high holiday," built to generate buzz both behind the bar and across social.

At the center of it all is an all-new Hard Pink Lemonade frozen cocktail, crafted exclusively for this collaboration. The drink is a frozen remix of the Pink Lemonade flavor from Dre and Snoop's new Hard Iced Teas and Lemonades line, topped with a floater of Still G.I.N. By Dre and Snoop. The Pink Kush dropped nationwide April 9, runs through 4/20, and is expected to stay in select locations through mid-May.

The experience comes to life through collectible specialty vessels, including the Limited-Edition Bong Cup and the iconic Yard Dog, giving the Pink Kush concept a bold, instantly recognizable visual. The limited-time drink combo will also be available at New Orleans Original Daiquiris, Fat Tuesday's sister brand, across Louisiana, served in the brand's classic Mug as part of the broader launch.

Fat Tuesday continues to build its reputation as the go-to partner for celebrity-backed spirits, delivering high-impact collaborations that resonate both in-store and online. In 2025, the brand generated strong buzz through viral collaborations with Kendall Jenner's 818 Tequila and Cardi B's Whipshots, further cementing the brand's position at the intersection of nightlife, culture, and entertainment.

About Fat Tuesday

Born in New Orleans in 1984, Fat Tuesday has grown to become the largest alcohol business in the U.S., specializing in frozen cocktails. With 54 company-owned locations and 22 franchised locations, Fat Tuesday is a prominent fixture in warm climates, tourist spots, and entertainment districts. Celebrating 40 years of innovation and service, Fat Tuesday continues to expand with plans to surpass 100 locations in the coming years. For more information, follow @fattuesdays on Instagram or visit fattuesday.com.

About Still G.I.N. By Dre and Snoop

Still G.I.N. By Dre and Snoop is the ultimate modern premium gin from Dr. Dre and Snoop Dogg's spirit brand which launched in 2024. Artisanally distilled in the U.S.A. to be defiantly smooth and supremely mixable, Still G.I.N. By Dre and Snoop won Masters Medal honors at the 2025 Gin Masters Awards and marks a natural evolution for the legendary pair who have a long association with gin throughout their reign as game-changing entertainer-entrepreneurs. Paying homage to "Still D.R.E." – the timeless hit featuring Snoop Dogg from Dr. Dre's groundbreaking album, 2001., Still G.I.N. By Dre and Snoop is distributed nationally by Southern Glazer's Wine & Spirits and is available at major U.S. retailers and liquor stores. www.bydreandsnoop.com.