Food & Beverage

Ziggi’s Coffee launches protein menu following consumer survey findings

Source: Ziggy's Coffee

May 13, 2026

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Ziggi's Coffee has introduced a permanent protein menu in response to growing consumer demand for functional beverages, according to findings from a national survey commissioned by the company. The survey of 600 consumers found that:

• 7 in 10 respondents experience a crash after their morning coffee
• 39% use beverages as a meal supplement or replacement
• 54% said they choose drinks first and consider protein second
• 6 in 10 reported skipping breakfast at least once a week

"These insights show a clear gap between what people want from their morning routine and what they are currently getting," Brandon Knudsen, CEO and co-founder of Ziggi's Coffee, said in a press release. "People are not looking to replace the drinks they love. They just want them to do more. That is what really stood out to us."

The Protein Menu includes 30 beverages containing between 12 and 33 grams of protein in each drink. Menu items include:

• Frozen Protein Horchata, made with whole milk, horchata flavor and whipped cream, with 24 grams of protein
• Hot Protein Fireside, featuring espresso, whole milk, toasted marshmallow and white chocolate flavors with 26 grams of protein
• Iced Protein Colorado Mocha, made with espresso, chocolate milk, almond, coconut and chocolate drizzle, with 20 grams of protein
• Customers can also add a Protein Boost to any milk-based beverage for an additional 12 grams of protein.

"This is not about turning coffee into a fitness product," Knudsen said. "It is about making it more useful, whether that is helping you get through your morning, replacing a quick meal, or simply giving you a more satiating option when you are on the go."

Ziggi's Coffee is headquartered in Mead, Colorado, and operates more than 120 locations across 23 states.