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Which Wich launches digital ordering experience

Which Wich has partnered with Olo to launch a new mobile app and digital ordering program,

June 9, 2015

Which Wich has partnered with Olo to launch a new mobile app and digital ordering program, according to a company press release. Fans now have the ability to order and pay online or via their mobile device, arrive at the restaurant, use the chain's Skip the Line features, grab their food and go. The new program allows guests to choose from more than 50 sandwiches and customize their orders.

“We are excited to take the lead on extending our unique in-store experience to the digital realm,” said Jeff Sinelli, founder and CEO of Which Wich.

The new app integrates to Paytronix’s guest engagement platform, allowing guests to earn and redeem rewards and gifts as they place orders.

“We’re excited for the opportunity to extend and strengthen guest relationships through rewards, gift engagements, and promotions — all tied directly to the POS and Olo’s online ordering platform,” said Andrew Robbins, president of Paytronix. “We look forward to helping propel Which Wich’s growth by providing them with the tools to help gain a greater understanding of their guests.”