Wayback Burgers launches in Pakistan
Wayback Burgers has opened its newest restaurant in Johar Town in Lahore, Pakistan. The country's master franchisees — Ejaz Chaudhry, Imran Zahoor, Kamran Zahoor and Imtiaz Chaudhry — opened the unit last week but have managed and owned several concepts for a number of years, including a Wayback Burgers restaurant in Washington state, according to a company press release. The business partners expect to have two Wayback Burgers restaurants operating in Lahore by the end of 2019, and will open two to three annually in the coming years.
"We saw an opportunity to bring a brand to Pakistan that offers better quality burgers and shakes," said Ejaz Chaudhry. "After opening our first Wayback Burgers restaurants in the U.S.A., which obviously included trying the food and seeing the operations, it was an easy decision to bring the brand to Pakistan. We will serve excellent food that fulfills our guest's needs quickly, courteously, and in a cleaner environment than our competitors."
Wayback Burgers Director of International Development Jason Murawski said he was impressed with the men's success and believes the burger concept is a perfect fit for Lahore, Pakistan and surrounding communities.
"We are thrilled Ejaz, Imran, Kamran and Imtiaz are bringing Wayback Burgers to Lahore, Pakistan," said Murawski. "Working in the food industry for a combined 80-plus years, this team possesses the perfect skill set to be successful as Wayback Burgers master franchisees. Plus, they are deeply committed to their community and support countless local organizations. After traveling to Lahore for the opening and seeing the response of the consumers, I know we have a winner."
Topics: Franchising & Growth