Twitter votes inspire return of BWW sauces
Buffalo Wild Wings is bringing back several popular LTO sauces thanks to Twitter votes. Starting today, Ghost Pepper and Bourbon Honey Mustard are once again featured in all 1,120 Buffalo Wild Wings restaurants, and for the first time, sold in special-edition Team Up for Kids bottles to take home through Nov. 1, according to a company press release. For each bottle sold, $1 will go to support the Boys & Girls Clubs of America.
In May, fans voted on Twitter using #BWWSauceVote, telling Buffalo Wild Wings which flavors should make a comeback. The contending sauces included: Sriracha Sizzle, Wicked Wasabi, Honey Ginger Kick, Big Easy Bourbon Honey Mustard, Classic Margarita, Ghost Pepper, Korean BBQ, Chipotle Cherry Sting, Smoldering Santa Fe and Buttery Maple.
Now in its third year, Buffalo Wild Wings’ Team Up for Kids mission and partnership with BGCA supports youth sports through ALL STARS grants for hundreds of flag or tackle football, cheer and basketball teams at Boys & Girls Clubs across the country, according to the release. It also provides Team Up for Kids grants to support special projects such as sports field and facility renovations. In 2015, Buffalo Wild Wings’ partnership is enabling more than 35,000 girls and boys to participate on flag and tackle football, cheer and basketball teams. Buffalo Wild Wings has committed to helping more than 100,000 kids play team sports by donating and raising more than $6 million for BGCA by 2017, said Mary Twinem, executive VP and CFO of Buffalo Wild Wings.
"When Guests stop by Buffalo Wild Wings to enjoy their favorite limited time only sauces, they can join our efforts to help kids play team sports in communities across the country," she said. "We are happy that our guests can join our Team Up for Kids mission to bring youth sports into the lives of kids who need it most."
Topics: Marketing / Branding / Promotion