News

Top social media impressions include Starbucks, Burger King, McDonald's

September 6, 2012

PQ Media, a media research and analytics firm, and uberVU, a social marketing platform for real-time end-to-end social media audience measurement, have collaborated to release the first uberVU Leading Social Brand Report, providing monthly tracking of social media conversations for leading brands by product category.

The report created and developed by PQ Media uses real-time uberVU data for the month of July to rank the Top 100 social brands and Top 10 product categories by social media impressions. According to uberVU data, 10.6 billion total social media brand impressions were generated by the Top 100 brands in July, with global media mentions split 44 percent U.S. and 56 percent Rest-of-World.

Among the Top 10 brands for July were Starbucks, Burger King and McDonald's.

Coca-cola was the No. 1 social media brand with 1.4 billion impressions, outperforming No. 2 Apple by 719 million impressions. Coke social media mentions split 13 percent U.S. and 87 percent Rest-of-World, while Apple mentions split 28 percent U.S. and 72 percent RoW.

The top 10 July rankings and their social media impressions include:

1. Coca-Cola, 1,479,716,000
2. Apple, 761,162,000
3. Google, 606,805,000
4. Amazon, 555,513,000
5. Samsung, 469,327,000
6. Starbucks, 382,215,000
7. Burger King, 316,636,000
8. Sprite, 302,821,000
9. Microsoft, 284,681,000
10. McDonald's, 271,572,000

The consumer technology category edged out 1st place with 2.6 billion social media impressions, followed closely by beverages with 2.5 billion, and restaurants with 2.4 billion.

Starbucks was the top "conversation status" brand in the restaurant category.

The uberVU Leading Social Brand Report converts data of social media into KPI rankings and social media development indexes for the Top 10 product categories, the Top 10 brands within each category and the Top 100 brands. For more information, visit www.LeadingSocialBrands.com.

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