Taco Cabana sees progress after strategic brand renewal

Taco Cabana is making improvements by introducing a series of menu upgrades, event programs and service enhancements, according to a press release. 

"Our guests have more dining options than ever before, so listening to their feedback is crucial in earning their loyalty," Taco Cabana President Chuck Locke said in the release. "We want them to know that we're listening and striving to create an amazing dining experience for them every time they visit our restaurants."

The brand has renewed menu items, plans to test self-order kiosks this fall and a launch of its MyTC! Loyalty app.

Topics: Business Strategy and Profitability, Marketing, Systems / Technology

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