Sweetfrog focusing on non-traditional units to fuel growth

SweetFrog Frozen Yogurt is in growth mode, securing 35 franchise deals as of Sept. 1, according to a company press release.

CEO Patrick Galleher credits the company's increased focus on non-traditional models, including mobile trucks and trailers, and a strong interest in resales.

“We have built an excellent team here at sweetFrog over the last few years and each person has played a key role in this year's franchise sales growth," Galleher said in the release. "Heading into 2017, we set very specific franchise development priorities, including acquiring smaller chains, re-branding local stores, and expanding our non-traditional franchise opportunities, that will continue to drive growth for months and years to come."

The chain opened earlier this year in Los Frailes, Dominican Republic, and will open another international location when Rafa Monestina and his group, Bravo SA, open their eighth Dominican Republic location in Colinas del Oeste in October.

The next two mobile unit franchise locations open next month when Reggie Sibley and Stephen Vaughn launch fully mobile franchises in Cleveland and Fort Worth.

Also, franchisee Patrick Beard will open his fourth Maryland location this month in Timonium, and 11-year Air Force veteran Tim Barber is launching his first military base location in March in Fort Belvoir, Virginia, according to the release.

The Richmond, Virginia-based company has 340 stores and mobile units including retail, mobile trucks and non-traditional locations in 27 states in the U.S, Dominican Republic and Egypt. 

Topics: Food Trucks, Franchising & Growth

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