Subway franchisee launches cell phone marketing program

BUFFALO, N.Y. — MobileLime, a mobile phone marketing company, said 12 Subway units will market to preferred customers in real-time by offering alerts and discount coupons via customers' cell phones.

 

QSR Brands, the Buffalo-based franchisee, recently deployed MobileLime's Mobile Alerts Club. According to a news release, customers will opt-in to the preferred program at the location(s) they frequent, allowing them to receive periodic coupons, last-minute specials and event alerts directly to their cell phones.

 

"Mobile clubs are a solid marketing channel today which, when properly employed, enable merchants to create true one-to-one relationships with their customers while increasing response rates and, ultimately, sales," said Robert Wesley, president and chief executive MobileLime.