STRATEGIC PARTNERS
Customer demand for Fairtrade certified coffees continues to be strongest on college and university campuses in Canada.
October 2, 2014
Starbucks Canada has announced plans to serve Fairtrade certified espresso exclusively at participating Starbucks campus stores at Canadian colleges and universities, beginning in spring 2015.
"We care about coffee farmers. We know many of these people personally and importantly, we know our long-term success is linked with theirs," says Rossann Williams, president Starbucks Canada, in a company press release. "Ensuring that all Starbucks coffee is ethically sourced is a priority for us and we are proud to offer students a Fairtrade espresso option on all Canadian campuses."
Customer demand for Fairtrade certified coffees continues to be strongest on college and university campuses in Canada and therefore will be offered exclusively at those Starbucks stores, according to the release.
There are no plans to offer Fairtrade espresso at Starbucks stores off-campus.
