News

San Francisco Soup Company implements Punchh’s mobile CRM platform

May 13, 2014

The San Francisco Soup Company has selected Punchh to create a customized mobile-based guest rewards program.

According to a news release, by using Punchh’s Mobile CRM platform, which includes an iBeacon-enabled solution, the chain’s customers can earn loyalty points, redeem rewards, find locations and receive news and offers through their mobile devices. SF Soup will also be able to collect consumer data to help with its marketing initiatives.

“Punchh’s Mobile CRM technology stood out for us because it will really help us serve our customers better without impacting line speed and reward them for their patronage, while driving same-store sales,” Co-founder Steve Sarver said in the release.

By using the Punchh platform, SF Soup will be able to:

• Engage customers on mobile devices when customers are near or in the stores (using iBeacon technology)
• Reward customers for loyalty, word of mouth and referrals
• Deliver daily soup notifications when customers’ favorite soups are being served
• Tailor offers to each customer based on spend, visits, and order preferences

iBeacon automatically identifies loyalty program members with Bluetooth-enabled smartphones as they come near to or enter a SF Soup restaurant. Knowing such customers are near the location allows SF Soup to send a personalized offer to that patron immediately, the release said.

The SF Soup mobile app will launch in June at select stores, and will be available for download on iOS and Android devices from the Apple Store and Google Play Store.