Salsa Fresca Mexican Grill sets sights on east coast expansion

Salsa Fresca Mexican Grill has set its sights on further expansion along the east coast, according to a press release. Company plans call for opening as many as 100 corporate and franchise-owned stores over the next five years, with targeted markets including Connecticut, New Jersey, New York, Pennsylvania, Massachusetts and Florida. 

"There's no denying that out of all the restaurant industry's different sub-categories, Mexican food franchises are outperforming all other types of restaurants and fast food franchises," Co-founder Seth Hirschel, said in the release. "Salsa Fresca's uniquely fresh, flavorful and customizable dining experience has always been popular in every one of our locations, and we're looking forward to bringing this new concept to even more communities across the country."

Including a $30,000 franchise fee, the total initial investment necessary to open a single location ranges from $335,500 to $532,000. Each restaurant typically occupies 1,600-2,000 square feet of real estate space, includes seating for approximately 40 guests and employs 15-18 part- and full-time employees, according to the release.

Topics: Business Strategy and Profitability, Franchising & Growth

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