News

Restaurant tech partnership boosts marketing efforts through online ordering

May 17, 2016

Real-time restaurant marketing provider, Paytronix Systems, has joined hands with digital ordering provider, Olo, to provide features to help restaurateurs identify and engage with customers as they place online orders. The companies said they can help restaurants collect and  use data about their guests' behavior to predict their future actions, build relationships and ultimately have a greater impact on the chain's overall success, according to a company press release.

The latest features allow customers to make the most of a chain's rewards program as they order online. Features include:

• Single sign-on:Users will have one account for ordering and accruing rewards.
• Targeted offers: The system uses guest data to push out targeted offers.
• Maximize rewards programs:Connecting ordering with reward accrual makes it easy for customers to use such programs and restaurants to benefit from them. 

Since the connected features make online ordering easier, restaurant operators benefit by gaining more data that can make a difference to their businesses, according to the release. Merchants can use the latest marketing tools, like real-time messages, targeted offers, behavior-based rewards and even a so-called "campaign center" that delivers data visualization tools that help marketers learn about guest behavior and act quickly on the findings.

"Our mutual customers are better off with the combination of solutions," said Andrew Robbins, president, Paytronix Systems Inc. "This joint Paytronix-Olo offering will help CEOs attain their vision for using guest behavior data to grow sales and, ultimately, the footprint of their respective chains."

OLO founder and CEO Noah Glass added, "As the digital share of restaurant transactions grow, so do the opportunities to individually engage customers based on their ordering habits. Our partnership allows brands to capitalize on this data gold mine."