News

Pei Wei launches interactive website highlighting Asian travel, markets

November 3, 2011

Pei Wei Asian Diner, a fast-casual concept by P.F. Chang’s China Bistro Inc., has launched a new interactive website, PeiWeiMarket.com, that invites fans to tour the markets of Asia alongside top Pei Wei chefs as they explore China, Japan, Korea, Vietnam and Thailand.

In addition to recipes, travel and video content, fans will be rewarded for sharing in the journey as they discover hidden fortune cookies that unlock exclusive offers. The first fortune cookie, available through Nov. 10, offers one free Pei Wei entrée with the purchase of another.

“As a chef, it’s my job to constantly be exploring, learning and trying new flavors so that we can bring those experiences back to our guests,” said Pei Wei executive chef Eric Justice. “The goal of the site is to share our travels and reveal the culinary and cultural traditions that inspire Pei Wei’s menu. We hope our fans enjoy exploring as much as we have.”

The user-friendly website includes the following sections:

• Five Countries of Flavor Tourism:China, Japan, Korea, Vietnam, Thailand
  • Videos from the streets and markets
  • Featured content on cuisine and culture, recipes
  • Fresh ingredients from the markets
  • Learn about chefs’ travels
• Chefs: Meet the chefs behind Pei Wei Asian Diner
  • Chef Eric Justice, VP of Culinary Operations for Pei Wei Asian Diner
  • Chef Brad Borchardt, Culinary Director of International Development for Pei Wei Asian Diner
  • Chef Mark Miller, one of America’s foremost chefs working in regional cuisines and international flavors
• Chatter: Check the latest comments, Tweets, status updates and video posts. Investigate for hints and clues to find great deals on this site
• Fortune Cookies: Find clues to discover hidden Fortune Cookies and special rewards throughout the site. Rewards are constantly refreshed – so check back frequently and follow the brand on Facebook and Twitter to find out when and where they might be.

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