Features, News & Blogs
  • Fuddruckers launches 16th Houston location

    Fuddruckers has reached a new milestone in Houston with the debut of its 16th restaurant, marking 54 stores around the state of Texas. The 3,700-square-foot space has undergone a major renovation to …
  • Jason's Deli franchisees celebrate 10 years in Southwest Florida

    Jason's Deli is celebrating 10 years in Southwest Florida by donating a percentage of sales to 10 local charities. The Power of Ten promotion will focus community attention on area charities through …
  • Daphne's California Greek launches music program

    After a successful soft launch beginning in late 2011, Daphne's California Greek has officially unveiled a multi-platform, new music initiative to discover and foster new music talent through digital …
  • Blurring of the lines between QSR and Fast Casual

    By Mindy Armstrong, Insights Manager, Food IQ There was time when the segments in foodservice were clearly defined. Each segment served a different need. But then things shifted. Foodservice …
  • Mobile: What your customers are using

    Having a mobile strategy in place is important to restaurant operators who are looking for new ways to connect with their guests. Knowing the ins and outs of mobile technologies is crucial as …
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  • Orange Leaf launches custom fro-yo app

    Orange Leaf Frozen Yogurt has launched My Orange Leaf, (www.myorangeleaf.com), an online microsite and accompanying update to its existing mobile app specifically designed to give customers a …
  • Quiznos overhauls brand, menu

    Quiznos has launched a new branding campaign, called "QRAVE Quiznos," in addition to menu enhancements, franchisee resources and more. These strategies are part of Quiznos' larger, long-term strategy …
  • Study: Online marketing helps restaurants personalize offers

    Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant Association released earlier this week. The …
  • Is social media part of your marketing mix?

    We all know that our friends and families influence us if they give us a recommendation…or a 'stay away!' …for a vendor or business. And those recommendations have proliferated in the …
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  • The power of a personal connection

    I have been absent from these pages for much too long. The good news is that it is the result of a lot of business travel and very robust sales throughout the Firehouse Subs system. I have just …
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Consumers value great customer service. If you give customers an experience that exceeds their expectations, they'll gladly pay more for it...and recommend you to their friends! Deliver a bad customer experience, you'll be the one paying the price.

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