News

Pat & Oscar's rebrand: Name, locations changed

May 28, 2012

Nine former Pat & Oscar's restaurants in San Diego and Orange counties are getting a brand-new look, feel, menu and name: "O's American Kitchen."

The original Pat & Oscar's, known for its fresh, hand-rolled breadsticks and family-style value meals, opened in 1991 and grew to 19 locations. However, concept owners are looking to update the original brand.

To do this, the management team at O's American Kitchen has hired an executive chef to help with the menu revamp, which will feature pastas and pizzas, but "will be a more evolved version of a fast casual restaurant," said Ron Camera, spokesman for O's American Kitchen. "We know that people are seeking bolder flavors with more diversity, so our menu will offer other choices with ethnic influences side by side next to hot and delicious breadsticks – a little something for everyone."

In addition to the new name, each location will feature updated interiors and logo, highlighting the company's more contemporary offerings and modern feel. The first rebranded location is scheduled to start transitioning in late May.