News

Moe’s Southwest Grill teams up with Coca-Cola Freestyle to offer exclusive beverage

June 25, 2014

Moe's Southwest Grill has teamed up with Coca-Cola Freestyle to create Vanilla at Peachtree, a custom beverage available only at select Moe's restaurants.

Vanilla at Peachtree is a Sprite-based beverage with vanilla and peach flavors named after the location of the first Moe's, on Peachtree Street in Atlanta. The soft drink is available in both a regular and a zero-calorie option.

“Partnering with Coca-Cola to create a flavor just for Moe’s gave us the opportunity to highlight our unique personality in the form of a customized Moe’s beverage,” CMO Paul Macaluso said in a news release. “The Coca-Cola Freestyle PUREPOUR Technology allows us to easily and quickly serve customers a specialized drink that complements the flavor of their Southwestern, made-to-order meals.”

Vanilla at Peachtree is available only at the 450 Moe's restaurants equipped with Coca-Cola Freestyle machines.

Moe's is encouraging customers to post pictures and comments of their Vanilla at Peachtree experience on Instagram, Twitter, Vine and Facebook and tag with #drinkapeach and #welcometomoes.