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Moe's Southwest Grill launches mobile ordering app

April 18, 2012

Moe's Southwest Grill has announced the launch of a nationwide mobile and online ordering solution in partnership with app design company Splick–it.

"This is a great way to keep Moe's up-to-date in the fast-paced, social media world we live in today. Splick–it provides a tremendous opportunity for us to stay technologically current and give the best customers in the world a more efficient and user-friendly way to pre-order and pre-pay for their meal," said Paul Damico, president of Moe's Southwest Grill.

The app was designed around speed and efficiency. With customer information securely stored, diners open the app, customize their order, and pre-pay in an average of 60 seconds. Once on location, they can bypass the line to pick up their order.

In addition to adding iPhone and Android apps to Moe's mobile presence, Splick–it created a fully revamped online ordering website for each participating location. Moe's also will have access to new mobile marketing tools created by Splick–it to send targeted, outbound promotions to their user base.

"As an innovative brand in their space, Moe's was quick to recognize and harness the opportunity presented by the proliferation of recent technological advances in mobility. Their choice to partner with Splick–it is a testament of their commitment to staying ahead of these advances," said Splick-it founder, Rob Taylor.

Guests can order from over 440 participating locations from the new Moe's mobile ordering app which can be downloaded for free at the iTunes store or Android Market.

Read more about online, mobile and social trends.

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